YOPE was founded by Karolina and Paweł, husband-and-wife team and parents of young children. The vision for the company sprang from a need affecting not just a target group, but the founders’ own family. Recognising the scarcity of natural personal care and home care products at affordable prices, Karolina and Paweł set out to create an accessible brand of quality soaps, moisturisers and household products.